Regional Marketing & Communications Manager - ME

Middle East · Apr 2016 – Present (overall tenure)

• Marketing campaign development and event management.
• Managing 20+ regional events annually.
• Market research and competitor analysis.
• Budget and resource management for a $700K annual budget.
• Forecasting and project management.
• Managing communications and brand visibility.
• Supporting 12+ distributors across the region.
• Performance tracking, reporting, and KPI analysis.
• Compliance and sales support.
• Identifying new business opportunities and market expansion.
• Building and maintaining client relationships.
• Team leadership and cross-functional collaboration.
• Strategic planning and execution.
• Agency and vendor coordination.
• Content creation and product communications.

Senior Professional Commercial Marketing - MENA

MENA Region

• Commercial marketing and sales-driven strategy execution.
• Supporting revenue growth and market expansion initiatives.
• Market research and competitive analysis.
• Collaboration with sales and product teams on positioning and pricing strategies.
• CRM management for customer acquisition, retention, and loyalty.
• Tracking and reporting B2B/B2C marketing performance and market share.
• Budget management and ROI analysis.
• Preparing and managing distributors' sales and marketing agreements.
• Supporting regional distributors and commercial marketing activities.

Regional Marketing and Communications Officer - MENA

MENA Region

• Regional marketing campaign and communication coordination.
• Managing brand visibility and communication consistency across MENA markets.
• PR, media relations, and regional event coordination.
• Supporting regional sales teams on marketing initiatives and tenders.
• Coordinating with local agencies, distributors, and external partners.
• Managing social media and regional content creation.
• Supporting revenue growth through regional marketing activities.
• Coordinating marketing activities with the central marketing team.
• Monitoring regional marketing budgets and campaign execution.

PR & Communications Officer

Jordan · Jun 2009 – Apr 2016 (overall tenure)

• Managed communications for 200+ US/Jordanian member companies.
• Produced quarterly reports and data analysis for management.
• Handled PR, media relations, and press releases.
• Coordinated with US Embassy, USAID, and international stakeholders.
• Supported events and membership engagement within budget.

Events & Membership Coordinator

Jordan

• Managed external local market agencies, hotels, and government resources to provide high-quality service in events.
• Responsible for more than 200 companies, media and governmental data and information.

Administrative Clerk

Jordan

Trainee

Jordan